Sep 27, 2026
The workYour front desk didn’t lose that patient. Voicemail did.
The intake call after hours goes to voicemail, and the patient calls the next clinic on the list. Capture is the whole game.
Coming soonThe notes
Notes
Short writing from the work, the life, and the standard. Most days this also lives on X (@mikeskiff) or LinkedIn (@michaelskiff).
X is the day-to-day — training, the house, the work in progress. LinkedIn is the longer clinic-side writing.
Sep 24, 2026
The workI asked ChatGPT for an HRT clinic. Here’s who it named.
The answer was wrong, confident, and nearby. Here is what it means for a clinic that wants to be the one AI recommends.
Coming soonSep 22, 2026
The work$599 vs $1,997 — which one is honest.
Two prices, two promises. The cheaper one isn’t always the lie, and the expensive one isn’t always the truth.
Coming soonSep 18, 2026
The workOne indoor golf facility per market.
Why I will only take one simulator client in a given city, and what that costs me — and the client.
Coming soonSep 14, 2026
The workWhat I will not promise.
No Map Pack #1. No “we’ll get you to the top of ChatGPT.” Here is the honest list of what the work can and can’t do.
Coming soonSep 10, 2026
The lifeNotes from a loud house.
Seven kids, dinner, homework, and the standard I want them to see when I’m tired. From the middle, not a stage.
Coming soon
Latest on X
What I'm writing today
The day-to-day, pulled live from @mikeskiff. Longer pieces and sales-library videos will land above in the list.
The list
Get the occasional note
A short list. When I publish something worth keeping, it comes here. No daily drip.