About
The work, the house, the standard.
I’m Mike. Husband. Father of seven. Former U.S. Army officer. I run a small team that helps local businesses get found in Maps and AI search — longevity clinics through CHAIS Medical, and the rest through CHAIS.
The short version
I left the Army for civilian business and spent years doing generalist local marketing — any business that would pay. The work was real, but the breadth was dishonest. So I went narrow on what matters most: longevity clinics through CHAIS Medical. The rest of the local work runs through CHAIS. That is the work I can stand behind.
The longer version
I’ve been married to my college sweetheart for 2+ decades, and we have 7 kids together… 👀 (Not catholic or mormon, just found something we’re good at 😆)
The day after I graduated from college I was commissioned as an Officer in the U.S. Army and began my military career. I served in Iraq for a 15-month tour, moved from coast-to-coast in the U.S. and served in some pretty interesting places and unique jobs (like running enterprise-level promotion boards deciding who the next Generals would be, etc.)
My wife and I started making babies early on, and after our firstborn arrived with no complications we faced significant tragedy. After several miscarriages (we lost count) our second child was born with a severe heart defect… and he lived 4 months before he died 😔
Everything changed in that moment. Priorities came into focus quickly. Family, relationships, love & connection - the stuff that truly matters in life. I decided to walk away from the Army life, move home to WA, and start a local business.
In my decade+ in business I've generated 8 figures $$$ in revenue and I am passionate about helping local businesses grow and succeed.
The path here
A few of the turns that got me to this exact spot.
2000's
U.S. Army Officer
Commissioned the day after college graduation. A 15-month tour in Iraq, coast-to-coast moves, and unique jobs — including running enterprise-level promotion boards that decided who the next Generals would be.
The turn
Walking away from the Army
After tragedy at home, priorities came into focus fast. Family, relationships, love & connection. Left active duty, moved back to Washington, and started a local business.
A decade+
The generalist years
Ran an agency (traditional print marketing + digital marketing) that took any local business that would pay. Generated 8 figures in revenue. The work was real — but I knew it was time to narrow my focus.
Now
Going narrow — CHAIS
Narrowed to the work I can stand behind. Completely restructured my agency to lean heavily into the future of marketing by leveraging AI. That sift resulted in the birth of CHAIS Medical for HRT, medical weight-loss, and longevity clinics & CHAIS for every other local business that needs Maps + AI search.
The list
Get the occasional note
A short list. When I publish something worth keeping, it comes here. No daily drip.